For our special Health Affairs Blog series on “The Diffusion of Innovation,” we are interested in posts that explore the concept of diffusion and its theoretical underpinnings, how innovative ideas are spread, why diffusion is an important discipline and considered separately from innovation, and the influence of public policies and private sector developments on diffusion of innovation. We are interested in diffusion stories about specific innovations, particularly those grounded in diffusion theory, as well as lessons learned from failed diffusion initiatives. 

Before being published on Health Affairs Blog, all posts are reviewed by Health Affairs editorial staff for timeliness, health policy relevance, originality, and constructive commentary (but are not subject to a formal, peer review). Not every submission is accepted for publication. Submissions under consideration for publication elsewhere will not be considered. Posts are edited in collaboration with authors before publication. See terms of use.

What to Submit

Before submitting a post for consideration, authors are encouraged to review content recently published on Health Affairs Blog to get a sense of both the style and content that we’re looking for. The most successful posts are written to be accessible to the wide range of Health Affairs readers. We encourage authors not to shy away from complex or specialized topics, but to explain those topics in a manner understandable to readers interested in health policy who may not be completely versed in the particular area being discussed.

Unlike traditional research manuscripts that often begin with a long wind-up and extended background early in the piece, typical blog posts are structured like essays or op-eds, with a strong, clear explanation of the issue and key themes upfront. We encourage you to discuss how your work may be relevant to policymakers as well as researchers.

Writing For The Web

In addition to the Health Affairs Blog submission guidelines, here are a few additional tips we recommend when writing content for the web:

1. Be concise

Blog content should be concise and readable. Most blog posts come in under 2,000 words.

2. Link to references

Instead of using endnotes, include a link to references within the text. If a link isn’t available, include the citation in parentheses.

3. Use the “inverted pyramid”

Front-load your text. Put the most important information in the first few paragraphs and give the reader your main points quickly, but feel free (and indeed encouraged) to delve deeply into the material in subsequent paragraphs.

4. Use headers and lists

Separate your content using subheads so that it’s easier for your readers to navigate. It can often be useful to combine numerous items of a similar nature into bulleted or numbered lists.

If possible, embed hyperlinks in the text instead of using endnotes or footnotes.

We can provide quick turnaround for particularly newsworthy posts, but due to the volume of posts it can sometimes take a few weeks from submission to publication. And, as mentioned above, we are not able to publish all submissions.

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